John Newman - Love Me Again - Music Video Analysis

Name of track:  Love Me Again Artist/director: John Newman
Features to look for	General examples	Detailed example
Genre characteristics	Genre - Pop Not a live production, Encourages dancing, concentrates on editing and storylines, consistent rhythm.	The song is diagetic and therefore we can tell that it is not performance based. The song also has a consistent rhythm throughout so that the listener enjoys the song more.
What is the relationship between lyrics and visuals?	The lyrics are about somebody loving somebody else and the visuals show a love story.	In the lyrics it is about somebody wanting somebody else to love them and in the video we see 2 people admiring each other across a room and they finally meet up and get together.
What is the relationship between music and visuals?	The music is upbeat and so is the action in the visuals.	The music is upbeat and loud and in the video it looks like the actors are dancing to an upbeat song.
Are there close-ups of the artist and star image motifs?	There are close-ups of the main 2 people in the story and also shows close-ups of the singer.	Throughout the video we see close-ups of the artist and we see him as if he is a live performer for the people dancing in the video. We see lots of close-ups of the main characters throughout to see their emotion towards each other.
Is there reference to the notion of looking?	Yes. There is a lot of staring across the room from the main 2 people that the story surrounds.	Throughout most of the video, we see that looking is a main part of the storyline between the main 2 characters.
Are there intertextual references?	Similar storyline to Romeo and Juliet.	The main storyline that we get the impression of is Romeo and Juliet because it is about 2 people that want to be together but there is a physical barrier.
Is it performance-based, narrative-based or concept-based? How much of each?	It is Narrative based.	We can tell that this music video is heavily narrative based because it clearly tells a storyline.