Ownership -
Vertical Ownership - All stages of production are kept within the company (Big Companies)
Horizontal Ownership - Production is split between several companies (Small Companies)
The bigger companies can afford vertical ownership on their films because they can have the writers, producers, editors and professionals from all aspects involved with the making.
Smaller companies either cannot afford or do not have all professional people needed to make a film on their own. They might write it then a different company might edit and a different company may distribute.
Both forms of ownership have their benefits. For example, if you were involved in Horizontal ownership, you would have more views on whether or not the product is as effective as it could be. For example if the film goes through 3 companies, you will have 3 different points of view and errors could be picked up as well as improvements made along the line. This would not work as effectively for Vertical ownership, there would be the view of one company only and this could cause errors that are not picked up. A con of Horizontal ownership could be the communication between the companies. For Vertical ownership, there will be no communication problems for Vertical ownership because only one company is involved.
Funding -
Public and Private funding.
TV and Film have many revenue streams.
- License Fee
- Subscriptions
- Pay per view
- Sponsorship
- Advertising
- Product Placement
- Merchandising
- Private Capital
Key Considerations -
Consider the size of each company and how their content is distributed to the audience
Are they vertically or horizontally integrated?
What audience share do they have?
What is the average budget give to the productions?
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